Franchise Consulting Services will provide everything you will need to begin franchising including....



All Franchisors are required to provide a Franchise Disclosure Document (FDD) to all franchise applicants at least 10 business days before accepting any monies from applicant.

Thirty-six states have adopted the FTC rules and regulations governing franchising.

Fourteen states have enacted special legislation governing franchising within their respective states.  These states are referred to as Registration States and they include:


California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington


Registration States must review, and approve, the Franchise Disclosure Document, Franchise Agreement and required Exhibits prior to offering any franchises within their state.


In the Rule Overview established by the Federal Trade Commission it states:


A.     Basic Requirement: Franchisors must furnish potential franchisees with written disclosures providing important information about the franchisor, the franchised business and the franchise relationship, and give them at least ten business days to review it before investing.

B.     Disclosure Option: Franchisors make the required disclosures by the following either the Rule's disclosure format or the Franchise Disclosure Document Guidelines prepared by state franchise law officials.

C.     Coverage: The Rule primarily covers business-format franchises, product franchises, and vending machine or display rack business opportunity ventures.

D.      No Filing: The Rule requires disclosure only. Unlike state disclosure laws, no registration filing, review or approval of any disclosures, advertising or agreements by the FTC is required.

E.      Remedies: The Rule is a trade regulation rule with the full force and effect of federal law. The courts have held it may only be enforced by the FTC, not private parties. The FTC may seek injunctions, civil penalties and consumer redress for violations.

F.      Purpose: The Rule is designed to enable potential franchisees to protect themselves before investing by providing them with information essential to an assessment of the potential risk and benefits, to meaningful comparisons with other investments, and to further investigation of the franchise opportunity.

G.     Effective Date: The Rule, formally titled "Disclosure Requirements and Prohibitions Concerning Franchising and Business Opportunity Ventures", took effect on October 21, 1979, and appears at 16 C.F.R. Part 436





  • Statement of Confidentiality 
  • President's Message 
  • Corporate Operating Objective, Philosophy and Mission 
  • Business Identity 
  • Business Procedures 
  • Franchiser Approvals 
  • Personnel Requirements and Qualifications 
  • Personnel Practices and Procedures 

And much more...



  • Market Positioning
  • Marketing Procedures
  • Franchiser Approvals
  • Proper Trademark usage
  • Required Advertising and Promotions
  • Local Program Strategies
  • Media Advertising
  • Promotional Tactics
  • Public Relations
  • Publicity
  • Innovative Marketing Strategies
  • And much more...

3. Trademark & Servicemark Registration


Before you can begin franchising, you'll need to protect your trade name and logo with a federally registered Trademark and Servicemark.




May sound too simplistic but, the main reason your getting into the franchise business is to sell franchises. To do this you must have a "sales tool" that details what it is you have to offer as a franchisor to a potential investor in terms of your background and knowledge, any training you offer, site selection assistance (when applicable), ongoing operational assistance, your fees, and breakdown of the investment and so on.

There should also be color pictures and/or graphics incorporated showing one of your locations and any articles that discuss any positive trends for your industry whenever possible. The should also include a Franchisee Questionnaire Online Form that provides detailed information about the applicant….. 




 Utilizing my book Franchise Sales and Marketing Strategies.



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